Wyndham Hotels & Resorts, the world's largest hotel franchising company, gathered over 150 hotel partners, general managers and key suppliers from across the European region for the Europe, Middle East, Eurasia and Africa (EMEA) Executive Summit held in Copenhagen.
The event was held at Dolce by Wyndham Comwell Copenhagen Portside with the theme: 'Going Places? Navigating the Future of Travel”. The session focused on knowledge sharing and collaboration between hotels, managers, owners, key industry partners and Wyndham as a franchisor.
In his opening speech, Mr. Dimitris Manikis, EMEA President of Wyndham Hotels & Resorts, emphasized the importance of the EMEA region as a growth driver for the company and thanked the franchise partners for their trust in Wyndham's strong portfolio. Europe, Africa, the Middle East and Eurasia offer more diverse growth opportunities than ever before, which Wyndham seeks to explore in a collaborative manner.
The program included panel discussions and speeches exploring the future of the hospitality industry. Topics covered evolving market and consumer trends, changes in travel and booking habits, and the growing impact of technology, artificial intelligence and digitization. Speakers also discussed the commercial benefits of next-generation tools for revenue management, sales and marketing. In addition, sessions focused on enhancing guest engagement and service quality, using guest feedback for competitive advantage, and implementing best practice strategies to attract, develop and retain top talent.
Mr. Manikis said: "It is our honor to gather again our partners from the hotel industry and the sector in the region. As hospitality evolves at a rapid pace, Europe and the wider EMEA region – from Ireland to Germany and Georgia – remain at the heart of Wyndham's growth. Together, through innovation and collaboration, we shape the future of hospitality. We are truly grateful for the trust and cooperation that make this journey possible."
The session concluded with networking events, a gala and the Wyndham EMEA Awards ceremony, recognizing achievements in categories such as 'General Manager of the Year', 'Hotel of the Year', 'Sustainable Hotel of the Year', 'Commercial Performance Award' and 'EMEA President's Award' for outstanding performance in people, community and development management.
As the world's largest hotel franchisor by number of properties, Wyndham is significantly expanding its presence in the EMEA region. In the first half of 2025, the portfolio grew to over 720 hotels, an increase of 5% compared to the previous year. More than 60 new openings with over 4,700 rooms and 27 additional contracts boost growth in key markets such as Germany, Austria, Italy, Portugal and Turkey, as well as South Asia.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts is the world's largest hotel franchisor based on the number of franchised hotels, with approximately 8,300 hotels in approximately 100 countries on six continents. Through its network of approximately 847,000 rooms aimed at the everyday traveler, Wyndham is a leading presence in the budget and mid-range segments of the hotel industry. The company operates a portfolio of 25 hotel brands, including Dolce®, Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The award-winning Wyndham Rewards program offers approximately 120 million registered members the ability to redeem points at thousands of hotels, resorts, vacation clubs and vacation homes worldwide. More information at www.wyndhamhotels.com.
