Paphos is stepping up efforts to deepen its footprint in the German market, as the Paphos Regional Tourism Board (Etap) takes part in ITB Berlin, held from March 3 to 5.
According to an announcement, the presence at the Berlin exhibition comes as regular and charter flight schedules from Germany to Paphos expand for the summer 2026 season.
Specifically, three weekly inbound flights from Munich operated by Lufthansa are expected to serve Paphos, alongside nine weekly connections from major German airports by Ryanair, in addition to several charter services.
Taken together, the new routes are set to strengthen the region’s connectivity with one of Central Europe’s most significant outbound markets, while creating additional capacity for inbound tourism during the peak season.
During ITB Berlin, Etap Paphos is taking part, as it does each year, within the Cyprus national pavilion, where it is showcasing the region’s diverse tourism product.
In particular, the promotion centres on Paphos’ culture and history, its natural landscapes and rural experiences, as well as sports, active tourism and local gastronomy, according to the announcement.
At the same time, representatives are holding meetings with tourism professionals, aiming to forge new partnerships and reinforce Paphos’ positioning in the German market.
In parallel, the board and three small and medium-sized enterprises from the district are taking part in meetings and presentations organised by an Italian partner under the COSME for SMEs programme.
The participation in ITB Berlin, the announcement added, is part of a wider strategy to promote Paphos more actively abroad, attract visitors throughout the year and strengthen its image as a modern, high-quality destination for the German market.
